CBJ Winner



  • Informatics developed a database driven site that has completely enhanced the way we do business.

    Joshua Schamberger
    Iowa City Convention & Visitors Bureau
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  • After a few meetings with Informatics, we knew that they “got it” in terms of our needs. They asked the best questions up front.

    Rob Gettemy
    One Million for Jesus Christ
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  • Our new website is so user-friendly and aesthetically pleasing, our customers are taking the time to explore and learn about our entire product selection.

    Nichole Fisher
    Sigma Pharmaceuticals, LLC
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  • After spending months of working with another Web development company, Informatics took over my project and re-built our site from the ground up. The site they designed was more advanced, on time and on budget.

    Dan Quirk
    Find Obits
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  • The Informatics team listened as the festival staff defined our needs, and then developed an outstanding web design.

    Russ Oviatt
    Cedar Rapids Freedom Festival
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Skip Navigation LinksHome > Services > Multimedia Development > RSS Feeds

RSS Feeds

Really Simple Syndication (RSS) is an XML-based format for content distribution.

You can think of RSS as a "web feed." Major news sites like NYTIMES.com, Wired, National Public Radio and many, many others all provide content in this format.

In a typical scenario of using web feeds, a content provider publishes a feed link on their site which end users can register to receive with an RSS aware program. Once registered, the software automatically checks the feed for changes and delivers information directly to the end user.


Compared to websites, web feeds have a few advantages for the user experience:
  • Users can be notified of new content without having to actively check for it.
  • The information presented to users in an aggregator is basic compared to most websites.
  • Media files can be automatically downloaded without user intervention.
  • Like Blogs and Podcasts, RSS offers another method of distributing content from your site.
Talk to us about how RSS may be right for your business goals.
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