Our website continues to be user-friendly, visually appealing, and an effective marketing tool

Jim Kern
Brucemore

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Many site developers do not give a thought to accessibility to blind or visually impaired users when building sites for companies, and it is refreshing to find one that does. I express my deepest appreciation for this.

Alicia Richards

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We can count on them to listen to our needs and anticipate the best solutions for us, our brands and our customers.

April Elsinger
Lil’ Drug Store Products

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Our website is the first impression that our company has to the outside world and it's of the highest importance that the first impression be a great one. The Informatics team helped is build an online presence that immediately establishes credibility, highlights our technology, and puts us in a position to succeed.

Robert Kibbe
Great Plains Diesel Technologies

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We are deeply grateful to Informatics for their commitment to keeping the Linn County web site up and running during the flood event and afterwards.

Linda Langston
Linn County

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Home > Portfolio > Schecter Guitar Research

Schecter Guitar Research

www.schecterguitars.com/
Schecter Guitar Research is a premium manufacturer of electric, bass, acoustic, and custom guitars. Their products are used by many popular musical acts, including Prince, The Cure, Avenged Sevenfold, and many more. Schecter has teamed with Informatics, Inc., a web development company from Cedar Rapids, IA, to create a new website with an updated look and feel and increased functionality.

Schecter’s previous site was generated in Flash, a program that drastically increases the time and effort it takes to update content. After initial meetings, it was decided that Schecter needed a Content Management System, which would allow them to update the site’s content and imagery at their convenience.

Additional and unique functionality has also been added to the site. An extensive dropdown navigation menu creates a direct avenue for visitors who know exactly what they want to find, with both guitar and bass dropdowns displaying every instrument in their category. Visitors can also use the sites guitar widget to select specific instrument features that in turn sorts and displays the guitars or basses. Visitors can sort by body shape, number of strings, number and size of frets, bridge, price, and left or right hand orientation.

The site also features a wealth of content. An artists page displays all of Schecter’ professional music relationships, a news page is updated with the latest Schecter related stories, and a vault page lists discontinued instruments. A blog page, merch page, and dealers page provide further content for visitors. The site also includes a Schecter TV section full of artist videos, equipment demonstrations, music videos, and more.

Informatics is an award-winning, full-service web agency that defines, designs, develops and hosts websites and custom web applications. Located in downtown Cedar Rapids, Iowa, Informatics is a family owned business that has been operating since 1998.

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